It Will Never Define Me: Jovani’s OMS Journey

by Melissa Ayres | Sep 24, 2020 | History

“Although OMS will always be a part of Joey’s story, it will never define him.” – The Sanchez Family Jovani Sanchez is like many 13-year-olds; he enjoys hanging out at the beach, going on hikes and designing video games. But unlike most kids his age, Joey...

Taking On Anything: Alexa’s OMS Journey

by Melissa Ayres | Sep 10, 2020 | History, People

“She has shown, so far, she can take on anything thrown her way.” Alexa Jennings is a busy pre-teen, dividing her time between friends, volleyball, girl scouts, and church. She excels in school and hopes to one day become a teacher. Alexa’s future looks bright despite...

Made In America To Ensure Freshness And The Future

by tiffany@kwsmdigital.com | Mar 26, 2020 | History, Madison

Did you know Pirouline’s rolled wafers go from bakery ovens to store shelves in a matter of days? It’s all possible, thanks to Peter and Mireille DeBeukelaer’s American Dream. In 1984, Pirouline founders Peter and Mireille poured their heart and soul into a bakery in...

Vanilla Wafers: Now A Year-Round Treat

by tiffany@kwsmdigital.com | Mar 12, 2020 | History, Madison

Ask, and you shall receive; our Vanilla Crème Wafers are here to stay thanks to popular demand. After receiving tons of pleading letters from our fans over the years, we decided it was time to add Vanilla to our list of year-round flavors, including Dark Chocolate and...

Pirouline: What’s In A Name

by tiffany@kwsmdigital.com | Feb 27, 2020 | History, Magic Moments

Piroulines have become a household name, spotted on the shelves at our local grocery markets and department stores. But do you know how founder Peter DeBeukelaer came up with that name? “Well, a very very very long time ago, I was a kid, and I was reading a comic...

For The Love Of Strawberry

by tiffany@kwsmdigital.com | Feb 6, 2020 | Baking, History

With its pink signature swirl and fluffy crème filling, Strawberry Piroulines have once again hit store shelves. The popular wafer is typically only baked from December through April, making it a seasonal treat worth waiting for. And trust us; the journey to get there...